29 Jul get it right. the first time.
Writing a good social media post is only half the battle. You also want your post to stop people scrolling, too! Time and time again we see what could have been amazing posts (great content, eye catching photos) but the photo hasn’t been formatted correctly for the platform you are viewing it on and the impact is lost.
Imagine if, for example, you sell grandfather clocks. You put together this great post with a gorgeous photo you’ve had taken of the prized possession, but then when it goes live, the top of the clock has been cut off! Disaster!
Well, we’re going to try and make things a little easier, with this handy guide of ALL the dimensions you need to know for every platform. (We’ve also created a nifty download of this too, so you can save it on your desktop).
All dimensions shown below are in pixels:
Profile photo – 320 x 320
Landscape image – 1080 x 1350
Portrait photo – 1080 x 1350
Square photo – 1080 x 1080
Thumbnail – 161 x 161
Stories (portrait only) – 1080 x 1920
IGTV – 1080 x 1920
IGTV cover image – 420 x 654
Reels – 1080 x 1920
Profile photo – 400x 400
Header – 1500 x 500
In-stream – 1600 x 900
Summary card – 280 x 150
Adverts
Website card – 800 x 418 OR 800 x 800
App card – 800 x 418 OR 800 x 800
Single and multiple image tweets – 1600 x 900 (minimum 600 x 335)
Direct message card – minimum width of 800
Profile photo – 170 x 170
Cover photo – 851 x 315
Timeline photo – 1200 x 630
Carousel photos – 1200 x 1200
Event cover photo – 1200 x 628
Panorama or 360 – 30,000 in any dimension, up to 135,000,000
Adverts
Feed ads – 1080 x 1080
Right column photos – 1080 x 1080
Instant articles photos – 1080 x 1080
Marketplace ads photo – 1080 x 1080
Sponsored message photos – 1080 x 1080
Facebook search ads photos – 1080 x 1080
Facebook stories – 1080 x 1920 (keep text within 1080 x 1420)
Carousel photos – 1200 x 1200
Messenger inbox – 1080 x 1080
Profile photo – 400x 400
Profile cover image – 1584 x 396
LinkedIn blog post link image – 1200 x 627
LinkedIn photo share (desktop) – 1200 x 1200
LinkedIn custom image for an update with a URL – 1200 x 627
Stories – 1080 x 1920
Company Pages
Cover photo – 1128 x 191
Company logo – 300 x 300
Life tab main image – 1128 x 376
Life tab custom modules image – 502 x 282
Life tab company photos image – 900 x 600
Square logo – 60 x 60
Adverts
Company logo – 100 x 100
Spotlight ads logo – 100 x 100
Spotlight ads custom background image – 300 x 250
Sponsored content images – 1200 x 627
Sponsored content carousel images – 1080 x 1080
Profile photo – 165 x 165
Profile cover photo – 800 x 450
Pin image – 1000 x 1500
Square pins – 1000 x 1000
Story pins – 1080 x 1920
Promoted pins – 1000 x 1500
Carousel pins – 1000 x 1000 OR 1000 x 1500
TIKTOK
Profile photo – 20 x 20
Video – 1080 x 1920
YOUTUBE
Profile photo – 800 x 800
Channel cover photo – 2048 x 1152
Video – 1280 x 720
Thumbnail – 1280 x 720
Don’t be alarmed by all these numbers – just hit control + F to search for the platform you’re after. Hopefully this will make your life much easier when it comes to getting your social media posts just right. Don’t forget you can download a quick snapshot of these figures here.
Let us know your thoughts on this blog in the comments below!
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