Why is Facebook demoting my posts??

Why is Facebook demoting my posts??

Facebook recently released their Content Distribution Guidelines which delves into the understanding behind why certain posts have a better reach than others. And when we say a better reach, we mean beyond ensuring you are posting at the right time/to the right audience/good content. This is more the scientific algorithm stuff that we all want to know but never know how to find out.

Well, we’re going to share it with you!

It’s important to remember that this list has been put together to ensure that Facebook is a safe community, providing original and inventive content and ultimately is the content that people want to see.

So, let’s dive in…..

  • Ad farms – posts containing links that obscure user visibility (those pages where you have to close loads of ads before you can actually see the content you want to see)
  • Clickbait links – posts that lure readers to click by creating misleading expectations (done by withholding information, overuse of all capital letters and excessive exclamation marks)
  • Comments that are likely to be reported or hidden – posts that are likely to encite comments that are hostile
  • Engagement bait – posts that explicitly request engagement, such as votes, shares, tags etc
  • Links to suspected cloaking domains – posts that disguise their destination by concealing the web address to bypass the review process. URL shorteners are not included in this.
  • Links to websites requesting unnecessary user data – posts that require you to fill out personal information before viewing the expected content
  • Low-quality browsing experiences – posts that direct you to broken links, poorly formatted mobile pages or error pages
  • Low-quality comments – posts with comments with no words, or those that have lengthy copied and pasted text
  • Low-quality events – events that have limited information relating to a date or time, mismatching data, or being hosted by an account that shows signs of inauthentic behaviour
  • Low-quality videos
  • Pages predicted to be spam
  • Sensationalist health content and commercial health posts – posts advertising exaggerated health claims or those selling products or services based on health related claims
  • Domains with limited original content – posts that link to websites that have sourced the data from other sources, therefore not making original content
  • Fact-checked misinformation – content that has been debunked by non-partisan, 3rd party fact-checking organisations who partner with Facebook
  • Inauthentic sharing – hyper sharing of a post in very quick succession
  • Links to domains and Pages with high “click-gap” – links to a website that gets a disproportionate amount of traffic direct from Facebook compared to what it receives from the rest of the internet
  • News articles lacking transparent authorship – news articles without a byline or a staff directory
  • Posts from broadly untrusted news publishers – as judged by the Facebook community as untrusted in on-platform surveys
  • Posts from Pages that artificially inflate their distribution – those that engage in violating tactics by creating seemingly independent pages to hyper share content
  • Posts from people who hypershare into groups – those who Facebook predict are using multiple accounts to post in very high frequency
  • Unoriginal news articles
  • Content borderline to the Community Standards – adult nudity, sexual activity, violence and graphic content, misleading information about vaccines, content likely to be selling or offering services prohibited by Facebook’s Regulated goods Community Standards.
  • Content likely to violate our Community Standards – from fake accounts, posts containing hate terms, graphic violence, adult nudity and sexual activity
  • Content posted by repeat violators of our policies
  • Links to landing pages containing sexual and/or shocking content
  • Posts from people who likely have multiple accounts
  • Posts that indicate suspicious virality – high distribution of a post may be temporarily limited until the poster successfully verifies their identity or pending review of the content for violations
  • Unsafe reporting about suicide

This list is quite extensive and most (we hope!) doesn’t relate to any of the content you would be looking to post, but there are a few which may explain why some of your posts are not doing as well as you had hoped.

If you would like to find out more about the information above and discover how/why Facebook have come to the decision on these, please click here.

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