12 Nov Six ways a social media manager can make your life easier!
The world of social media is a complex, large and sometimes very confusing one (believe me, and I’ve been working in it for a very long time!). And when you’re trying to run a business at the same time, it can sometimes feel like an impossible task. So I want to show you how I can make your platforms shine without you having to break a sweat!
- We work to a strategy
One of the biggest failings we see is businesses posting on their social platforms in a very haphazard manner, posting when they remember and cobbling content together.
Before we start working with any client we suggest putting an in-depth strategy together, to have a plan of content, audiences, schedules etc. A strategy of this nature is a guide for both us and our clients to use as a guide to ensure we keep on track.
If you’d like to know more about how we can help you with building a social media strategy for your business, get in touch. Prices start from as little as £300.
2. We look at EVERYTHING
And when we say everything, we mean it!
Likes, comments, reach, impressions, tweets, retweets, engagement – we look at it all and analyse it to make improvements for the future and curate a detailed overview of your target audience.
3. We also answer everything
Engagement is often forgotten about when it comes to social media, but it is such a crucial part of what makes it work….but it takes time.
Ensuring you respond to every DM, every comment or question is a big-time commitment, and often something business owners don’t have time to do, but it is so important that it is done. We can make sure this is done, ensuring your potential customers/clients get a response in a timely manner. On top of this, identifying, seeking and engaging with your ideal clients, on your platform/s of choice, is a practise you cannot afford to dismiss.
4. We’re consistent
Consistency is key, and we’re going to explain why.
Firstly, showing up consistently lets your audience know you’re there. It keeps you fresh in minds and instils an element of trust. Secondly, by consistently posting good quality content, you’re appeasing the algorithms, meaning more people see your content, which often leads to increased engagement rates.
And keeping this consistency across all your platforms sends a clear message to your followers that you know your brand, and your key messages.
5. It’s the small things that matter
It’s easy to get caught up in creating great content and ensuring it reaches the right people at the right time, but it’s important to remember the foundations of your social media; your bios.
We optimise your bios on a regular basis to ensure they are kept up-to-date, relevant and engaging. Your bio is like your online business card. It tells people everything they need to know about you and your business in a short and succinct manner. But also, your bio (or parts of it) are searchable, meaning the content of your bio is just as important.
6. We stay up-to-date
Social media platforms are updating and changing constantly and keeping on top of those changes, is a full time job in itself!
And whilst some changes may not be relevant, knowing those that are and how they affect the platforms you use and reacting to them is part and parcel of the job as your social media manager.
Making the decision to outsource your social media can sometimes seem a bit daunting, but we assure you that not only can we save you time, but we can also ensure you achieve your objectives!