10 tips to improve your Facebook business page

Have you been neglecting your Facebook business page recently? With over 2 billion active users, Facebook continues to be one of the most popular social media platforms out there. So, now’s the time to show it a little attention and get it working for you and your business.

Here’s how – 

  1. Complete your profile: Make sure that all sections in your profile are filled out completely and accurately, including contact information, website URLs and any other details that can give visitors a better understanding of who you are.
  2. Use visuals & video content: Incorporate visuals like photos and videos into your posts to draw in more attention from viewers. You can also use live video for more interactive engagement with followers.
  3. Utilise hashtags and mentions: Leverage hashtags as an effective way to categorise content and increase visibility on the platform, as well as mention other pages to create cross-promotional opportunities.
  4. Develop a schedule: Establish a consistent posting schedule so that followers know when new content will appear in their news feed and have something to look forward to each time they log onto the platform.
  5. Take advantage of adverts: Promote key posts or products by utilising targeted advertising options on the platform, which allows you to customise messages based on demographic data such as interests or location etc.
  6. Respond to comments and questions: Build relationships with followers by replying promptly and thoughtfully when users reach out with questions or comments about your page or brand.
  7. Embed your page on your website: Use an embedded widget on your website so customers can directly access various sections of your page (e.g., upcoming events or product updates) without leaving the site itself.
  8. Share user-generated content : Feature user-generated content like reviews and ratings on your page, which can help create trust with potential customers and improve overall reputation.
  9. Run contests and giveaways: Utilise contests or giveaways as fun ways to engage current followers while acquiring new ones at the same time!
  10. Provide customer service through messaging: Allow customers to reach out via private messaging if they need assistance — this provides an additional layer of convenience that many people appreciate today!


Give these 10 tips a try with your business Facebook page and let us know how you get on!

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