26 May Best times to post on social media in 2023
With the world of social media being 24/7, it can often feel like a minefield wondering when the best time to post your social media content, especially as it varies from platform-to-platform! So, when are the best times to post on social media in 2023?
The team at Sprout Social carried out some in-depth research, analysing data from 34,000 customers to try and understand when their content was engaged with the most and broken it down by platform.
Before we share this data, it’s important to remember that this information is not definitive, and it is important that as part of your marketing strategy you still test what works best for your business on each platform.
First up, an overview of the best times to post –
Sprout Social discovered that whilst interpreting the data for each social network individually, they noticed that the highest times of engagement are Tuesdays, Wednesdays and Thursdays, generally between 9 a.m. and noon. Midweek mornings prove to be a successful time across most social platforms, including Facebook, Instagram, Twitter and LinkedIn.
So let’s break it down a bit further into these platforms.
There has been an interesting shift in most engagement times matching general business hours versus very early morning hours in recent years on Facebook. Have you found the same?
Instagram has grown a long way since its photo-only days. The app, which has nearly 2 billion monthly active users, is now a platform to share images, videos, Reels, and live streams, just to name a few. The Instagram algorithm is unpredictable. To be successful on the platform is a balance of consistently posting high-quality content that will engage and entertain your audiences.
Unsurprising for this professional-focused social platform, LinkedIn engagement times are consistent with general business hours. High engagement hours are more concentrated midday and don’t extend too far out past the workday hours.
Twitter has consistently been the platform for up-to-the-minute conversations and breaking news. Twitter peak times for engagement grew significantly compared to last year, with hours consistently at late morning to midday during weekdays. The best times to post on Twitter are Tuesdays through Fridays beginning at 9 a.m. and taper off around noon.
How does this data match up to your findings? As we said before, don’t take this information as gospel. Use this data, along with your own social media data analysis to determine whether your target audience is active near the peak times outlined above.