Best times to post on social media in 2024

Best times to post on social media in 2024

It is easy to get stuck in a rut. 

You quickly put a social media post together, and then pick a day and time out of the air, and go with it! BUT, have you ever tested posting your content at different times of the day, and on days that perhaps sometimes you haven’t done before?

If not, read on….

First off, just to make it very clear – what works for one business doesn’t necessarily work for every business, so don’t be lulled into a false sense of security into thinking that you can just copy what someone else is doing. If life were that simple, we’d all be winning! This process does take a bit of testing, but, using “best times to post” guides are useful, especially when they take into consideration broader trends in engagement that perhaps you may not be aware of.

Sprout Social have done the hard work for all of us and carried out some testing, and here’s what they found – 

Facebook

Best times to post are on weekdays between 9am and midday, but there is a little surge between 5pm – 6pm, perhaps when people are on their way home from work. Sundays are the worst days to post. 

Instagram

Best times to post are on weekdays between 9am and 2pm, with less engagement seen on Friday and weekends.

LinkedIn

Best times to post are Tuesdays and Wednesdays between 10am and 12pm.

Pinterest

Best time to pin a post is from Tuesday through to Friday at 1am. (Yep, 1am!)

TikTok

Best time to post is in the afternoon from 2pm – 6pm on weekdays. There are some strong engagement trends seen between 9am – 11am on Wednesdays and Thursdays too. 

X

Best time to post is on weekdays between 9am – 3pm. 

As we said, these are just a guide, based on actual engagement rates, but it is very important to understand that these should form only the basis of your testing, and you can work from there. You may find that your audience is more engaged slightly earlier or later in the day, or perhaps they are more active on a different day. 

Use this information to start to build a picture of what your audience is doing, and spend a set period of time testing different variations. By doing so, you will get a better picture of when it is best for you to post, ensuring that your content is being seen by your most engaged audience. 

Give it a try and come back and let us know how you get on! Good luck!

Struggling for content ideas this month? Why not download our free guide with 20 different ideas to get you started! Download your guide here

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