About Us


Red Alert Social are a small but perfectly formed collective of freelance social media, copywriting, creative, digital and administrational professionals, curated by Charlie Mora-Smith, Red Alert’s founder. Charlie is often asked whether the brand name or the hair came first, and we can confirm – it was definitely the hair! Sporting pillar-box red locks since her late teens (on and off), Charlie’s marketing career kicked off way back in 2001 where she entered the dizzy world of marketing and PR agencies before moving on to spend most of her corporate career in IT and publishing. Charlie then took the decision to become self-employed in her early thirties, after the birth of her first child, and the rest is history…


The Red Alert team consist of agency-caliber freelancers who all work remotely and are specialists in their chosen fields. Working with Red Alert means our clients get access to the best pros the digital industry has to offer, whilst avoiding large fees that typically come with working with an agency to cover their overheads. Our clients range from IT service providers, cybersecurity resellers, VoIP providers, estate agents, recruitment agencies, asset financers and many more. We work predominantly with B2Bs but the majority of our Facebook ad clients are B2C, so we have the benefit of working with businesses with no borders.


We love social so you don’t have to. Leave your social channels to us so you can focus on what you do best  – running your business or managing your team/department. Inject a little high voltage into your socials with Red Alert Social – book a free discovery call with Charlie today and receive a free, no-obligation quote on social media management for your business, paid and/or organic.


Founder, owner and chief Red Head, Charlie is responsible for new business, client on-boarding and quality control over all content and processes.

Charlie Mora-Smith


Nicola looks after some of our existing clients as well as managing the social media audits alongside Charlie, tapping into her wider commercial and strategic Business development background.

Nicola Jenkins

Account Director

Kate is responsible for all Red Alert Social newsletters and blog, as well as content creation and engagement for new and exisiting clients.

Kate Dunant

Social Media Manager

Katie is responsible for all admin across the Red Alert sphere, including keeping our CRM system ship-shape and fully updated.

Katie Whelpdale

Admin & CRM Manager


We consider ourselves very fortunate here at Red Alert Social. In the last decade, we have worked with a range of incredible brands. From B2B to B2C businesses, we have partnered with businesses across a spectrum of industries, facilitating with the management and growth of their social channels.


Below are just a handful of clients that we have had the privilege to work with, many of whom have long-standing relationships with us. From LinkedIn or Facebook ads to full social media management, we work closely with top tier management to ensure we convey your brand message just in the way you would, whilst taking away the hassle from you to keep your social media presence consistent.

Want to work with a red hot, specialist team of social media pros?