About Us



Founder, owner and chief Red Head, Charlie is responsible for new business, client on-boarding and quality control over all content and processes.

Charlie Mora-Smith


Jo specialties in content creation and engagement. She writes excellent blogs and is a dab hand at creating accessible content for visually impaired digital media users.

Jo Rowan

Social Media Manager

Katie is responsible for all admin across the Red Alert sphere, including keeping our CRM system ship-shape and fully updated.

Katie Whelpdale

Admin & CRM Manager

Dan looks after our digital and creative requirements. He's been in the game all his working life and brings a wealth of creativity and knowledge, without having a red head.

Dan Welberry

Digital/Creative Manager


80% of social media B2B leads come from LinkedIn.0%
Twitter link clicks account for 92% of all user interaction with tweets.0%
While 71% of teens claimed to use Facebook in 2015, the number has now dropped to 51%.0%
64% of Instagram users are under the age of 34.0%

Love it or hate it, social media is everywhere. With global user numbers rising every second, social media platforms are now the go-to apps for users to keep in touch and connect with the world. Whatever people’s reasons for using social media, the facts are hard to ignore – and the stats speak for themselves. Whether a user is casually browsing their feed or using their channels to research topics for their latest blog, it’s hard to hide from the fact that social media is very much a huge part of our lives.  Nearly 50% of the world’s population uses social media – that’s over 3 billion users worldwide. This is why social media is the prime place for businesses to be represented online – because even during their downtime, target personas can be reached with key messaging that can turn them into customers before your eyes.
Stats from Hubspot: https://blog.hubspot.com/blog/tabid/6307/bid/23865/13-mind-bending-social-media-marketing-statistics.aspx

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