Facebook recently released their Content Distribution Guidelines which delves into the understanding behind why certain posts have a better reach than others. And when we say a better reach, we mean beyond ensuring you are posting at the right time/to the right audience/good content. This...
Do you struggle with a lack of inspiration for your social media content? You're not alone! Often being immersed in our business means we struggle to think of content that our customers will be interested in consuming, but often it's the simplest things that people...
Writing a good social media post is only half the battle. You also want your post to stop people scrolling, too! Time and time again we see what could have been amazing posts (great content, eye catching photos) but the photo hasn't been formatted correctly...
Picture the scene… you’ve written an awesome post to promote your business on the relevant channels. You’ve taken time researching a compelling and engaging image to accompany it. You know it’s great, you know your following will lap it up. Yet your finger hovers over...
You’d think it would be easy, wouldn’t you? Surely a huge perk of becoming your own boss means that you manage your own time, right? Sure - that is a huge advantage, especially for someone like me who is a self-starter and driven by my...
Five tips to get you started! Running a small business with no or little staff to delegate tasks to is a huge undertaking in itself. The constant demands from clients, suppliers, the tax man - it’s a wonder how anything actually gets done! Having considered all...
Sounds perfect, doesn’t it? Managing your own time, being in control of the projects that come your way, working from home being surrounded by all the things that comfort you. Minimal office time, listening to music that inspires and motivates you (or enjoying the silence...
If you’re a business owner thinking about defining your marketing strategy, you may have heard the phrase ‘content is king’ and wondered what it was all about. In this blog, I’m going to take you through the reasons why content marketing has overtaken many other...
Welcome to my first blog on my new website! Reading blogs and gaining information and knowledge on subjects and topics is key to enriching our online experience. For me, I love to read the Hootsuite blog (amongst many others). It provides me with inspiration, ideas...