Are your LinkedIn marketing efforts falling on deaf ears? Do you hear your colleagues talk about leads they received from LinkedIn but have no idea how to even start generating your own? Do you find LinkedIn a bit of a brain-bender, you’re not sure what to post to add value to your network and you have no strategy to speak of?
These are common gripes when it comes to business owners managing their own LinkedIn accounts to generate leads. Even if their objective is to showcase their business and raise its profile before they even think about generating leads, it can be challenging to know where to start.
Luckily, Red Alert Social are here to remove this burden and furnish you with a steady stream of sales-qualified leads to enrich your pipeline.
Our LinkedIn Lead Generation campaigns enhance your profile and demonstrate credibility with your new and growing target audience. We are champions of the ‘like, know and trust’ ethos and we firmly believe that the longevity of business relationships rely on this. Red Alert Social advocate that people buy from people – so whilst we build this relationship on your behalf with your target demographic before we hand them over to you all warm and fuzzy and primed for nurture, you can focus on managing your business.
Connections added remain for the lifetime of your account, meaning that these relationships only build stronger and more stable over time.
Alongside targeting and adding your ideal clients to your network, we will create and post excellent content consistently. The more contacts added to your network, the more eyeballs on your business. We will utilise your Sales Navigator Profile to carry out our tried and tested lead generation recipe for success, as outlined below:
Firstly, we will undertake a full profile audit that your ideal clients will feel compelled to connect with as a solid foundation to the campaign. We will copy-edit your headline, summary, re-design your cover photo in line with your branding (if necessary) and add visual media to your Featured section to become searchable, indexable and more appealing to your ideal clients. We will also suggest updates to your profile to further increase your chances on search results.
We work with a proven content pillar structure, ensuring that all content posted aligns with your sales targets, key messages, objectives and that carries a strong call-to-action. Your content will be produced on a weekly basis, provided to you in a content planner, for approval before content is posted. Consistent posting of content build healthy relationships with your ideal clients. This is because clients need to see content on average 13 times before they’ll reach out to ask for more information, therefore the content we post must be regular, varied and optimised for your target market.
We will work with you to identify your target personas during the on-boarding process. This will enable us to frequently proactively seek, target and grow your connections of your ideal clients who will see your carefully created content.
We do not message any of your contacts directly on LinkedIn with a sales pitch. The only time your inbox will be used will be to follow up with leads which will have organically generated due to adopting our ‘know, like and trust’ methodology. Posting good content consistently and getting it in front of the right people is the best way to generate organic leads on social media. We don’t advise cold sell approaches on social media, we prefer our client’s customers to approach them when they are ready to buy.
The fee for running this activity on a monthly basis carries an initial set-up fee of £500 and monthly retainers start from £650 p/m per LinkedIn profile, including a base level of weekly content, on a minimum 3 month contract.
Get in touch to discuss a package which includes both Sales Navigator activity and social media content with or without reporting and strategy options.