Love it or hate it, social media is everywhere!
With global user numbers rising every second, social media platforms are now the go-to apps for users to keep in touch and connect with the world. Whatever people’s reasons for using social media, the facts are hard to ignore – and the stats speak for themselves. Whether a user is casually browsing their feed or using their channels to research topics for their latest blog, it’s hard to hide from the fact that social media is very much a huge part of our lives. Nearly 50% of the world’s population uses social media – that’s over 3 billion users worldwide. This is why social media is the prime place for businesses to be represented online – because even during their downtime, target personas can be reached with key messaging that can turn them into customers before your eyes.
Stats from Hubspot